This is the just announced Huawei Nova 9. this is the just announced honor 50

There's a good chance that you haven't

heard of either of these phones but

there's something really strange

happening here that we need to talk

about

so here's the honor 50. it's a 529 euro

mid-ranger and to be honest it's off to

a really strong start you have the phone

on top a clear squidgy tph case sub-c

cable a pair of earphones and a 66 watt

fast charger

what is that finish

and here's the Huawei

wait a second are these are these the

same box

okay well the phone's on top and

underneath there is an insert which

contains a clear case a 66 watt charger

and would you believe it a usbc cable

wow

very curious

but before we can even talk about these

phones

we need to quickly understand the

unusual relationship between huawei and

honor so you might know this already

anna was actually created by huawei in

2013. then for this entire time it's

been sitting underneath them as a

sub-brand while the main company was

focused on high-ranking professionals

and business people and those who would

shop by going into physical stores they

used honor as a second Huawei a channel

to sell basically the same devices

slightly later and at a lower price

point to a different market young

millennials and students who tended to

shop online i'm not exaggerating

literally the same devices honor phones

were powered by Huawei's Kirin chips

they ran a software called magic ui

which was effectively a carbon copy of

Huawei's muri and they've often had such

similar designs that i think a lot of

people out there didn't even realize

that these were in fact two separate

companies

however over the last two years the

distinction between them has all of a

sudden become very important because as

you might know in 2019 Huawei and

therefore also its sub brands like honor

were banned from using google services

or getting any parts from us companies

and this move single-handedly killed

Huawei's global ambitions that sudden

inability to access the app store which

is primarily what makes smartphones

smart combined with not being able to

have the latest technologies because you

can't work with other companies plus the

drop in trust that naturally comes when

you are banned from something means that

huawei smartphone sales have plummeted

and as a company they've now had to

pivot their entire strategy into

focusing less on the phones and much

more on the products and services that

surround them

but because of honor this us ban doesn't

seem to have had the intended effect see

all this havoc it's created left huawei

in a dilemma they could either hold on

to honor meaning that it would stay

banned too and its global reach would

sink alongside huawei's or they could

sell them off to another company which

would mean the honor would no longer be

owned by Huawei and thus it could spread

its wings and fly again without

restriction eventually at the end of

last year

they decided on the latter Huawei issued

an almost touching statement that talked

about all the pressures they've been

under recently and how they're finally

publicly declaring that they are in fact

selling their sub-brand and the whole

thing finishes with we hope this new

honor company will embark on a new road

of honor with its shareholders partners

and employees we look forward to seeing

honor continue to create value for

consumers and build a new intelligent

world for young people it was like a

parent saying goodbye to their child for

the last time but sure enough as planned

it has freed honor and all new honor

phones now come with full access to the

play store except

here's what i'm finding a little strange

honor and huawei are now separate

companies right they've been apart for a

full year and yet

look at these two phones

this is the honor 50. it has a 6.57 inch

oled screen and a snapdragon 778g

chipset it's just 7.8 millimeters thick

and manages to pack in a 4 300 milliamp

hour battery okay what about the huawei

6.57 inch oled screen snapdragon 778 g

7.8 millimeters 4 300 milliamp hour

battery finish aside from every single

angle these two phones look the same

identical button layouts identical

speaker positioning identical camera

placements they are the same weight to

the exact gram

courage but there are other phones the

honor 50 light is basically a huawei

nova 8i the honor magic x foldable looks

like the huawei mate x2 foldable the

list goes on and it's not just hardware

these two phones right here are

apparently running two completely

different operating systems the honor is

running android 11. the huawei is

running the company's own in-house

completely new harmony os but then

why does everything look so familiar

check this out every single icon on the

honor literally looks like it's just

taken a huawei icon and made one tiny

tweak to it the only difference i can

see on the camera is that the zoom

toggle on honor has been pushed to the

side it feels like the textbook

definition of yes feel free to copy just

make sure you change it up a bit so no

one notices and also

the core technologies are the same

look at these two charging bricks one is

apparently using honors supercharged

technology one is apparently using

huawei's supercharged technology but i'd

be willing to place quite a significant

wager on the fact that these two bricks

are identical that they're manufactured

in the exact same location with the

exact same components and the same

technologies behind them the two

companies they even share staff members

at the point where honor was cut off

from huawei they took 8 000 employees

from that company so even though they

may now have separated management teams

they are largely functioning with

the same people

you're probably starting to get the idea

huawei has been banned honor has

separated to allow themselves to be

unbanned but even a year later you're

still effectively just getting a

reskinned version of the same phone from

both companies i did reach out to a

huawei executive to try and clear this

up and she said the design process for a

phone is lengthy and this one started

before the companies went their separate

ways so according to her these designs

were finalized over a year ago and

that's why they look so similar it seems

like a long time but maybe this is true

what makes this stranger though is that

both of these phones were announced days

apart from each other the only hardware

difference is that the huawei has a

slightly better main camera sensor and

yet the huawei costs 499 euros the honor

costs 529 euros so it's almost like

these two companies

have switched places instead of being

the lower tier sub brand honor has kind

of become the premium brand effectively

just flexing the fact that they now have

google play services again this honor 50

came out before the huawei nova 9 which

is the opposite of how they used to

release later than their huawei

counterparts honor is serving more

countries globally and they're now

branching out into not just budget

phones but also top-tier flagship phones

like the honor magic 3 pro plus honor is

trying to be

the new huawei

and

milo wants to be the ceo out out

out

out

not a man of honor

and if you are enjoying this video then

a sub to the channel would be

honorable

however the unfortunate consequence of

this whole situation is that actually

they will struggle to follow through

with this and that neither of these

phones makes sense

as a result

they make a good first impression like

before their mid-range prices i was

pleasantly impressed by how they have

the character and general feel of hiring

devices

but using both of them feels lacking

for different reasons

see before the us ban there is a reason

that huawei was steamrolling the

smartphone market this is a giant tech

company who was not afraid to invest

literally billions into r d every year

making sure that every new generation of

phones introduced at least two or three

features that were significantly ahead

of the others and they had the budget to

make sure that these features were

tested properly and were reliable huawei

pushed the entire industry forward

but literally the minute this ban came

into effect huawei was completely cut

off from its u.s suppliers and so that

innovation

instantly halted their latest p50 pro

smartphone is actually the first time in

years that they haven't been able to

upgrade their main camera sensor they

weren't able to implement 5g and at the

same time this lack of google services

like the play store and gmail and maps

has made these phones all but redundant

for a western audience so

this nova phone it does feel quite

smooth and polished but i just can't

recommend it

and then you've got honor who has a

different problem that while cutting

ties with huawei has unburdened them

from regulation

it's also meant that they've lost their

biggest asset

like think about it as an apparently

independent brand now how on earth is

honor going to do the job of a company

that has actually 200 000 employees huge

research and development centers and a

literal city of their own with just a

merry band of 10 000 people

they can't and you can feel this when

using these phones exact same hardware

as the huawei exact same cameras in this

bottom ring here and yet the honor

performs consistently worse

check this out on the home screen super

smooth scrolling but the second we enter

the play store boom it just starts

lagging or here in the settings my

scrolling is nice and buttery and then

the second i open this menu there's a

disconnect like what and this camera

system it's a 108 megapixel quad camera

but it's really not good and i wasn't

expecting to say that the camera's on

huawei phones and by implication also

honor phones have tended to be

historically some of the phone's

highlights but something feels off here

and i guess it becomes more clear when

we compare the two phones ultrawide

cameras they should be the same but i

prefer huawei's image processing about

95 of the time the difference in selfies

is enormous even though both are using

the same 32 megapixel sensor and my best

guess as to why is that huawei might

have retained certain patents or certain

image processing algorithms that because

honor is now separated from them they

can no longer access or maybe huawei

just didn't share their recent software

improvements with honor in the first

place knowing that they were going to

sell the company whatever it is

something feels missing here this honor

is not producing 2021 quality photos as

a prospect it might initially appear

just like a huawei phone as if nothing

ever went wrong you have a google search

bar on the homepage a folder for google

apps you swipe up from the left you get

google assistant but behind the scenes

it is not quite there

the point i'm getting to is this in its

current state this whole u.s ban

no longer makes sense to me even as an

independent company honor is still

effectively acting like an extension of

huawei like they've done right from the

beginning with a lot of the same

workforce the same manufacturing the

same technologies except for some reason

with the current rules one of these

companies is banned

the other isn't

now i'm not saying that i think honor

should be banned it's not really my

place to say but what i am saying is

that i can't see why huawei is banned if

honor isn't banned and likewise it

doesn't make sense to me that given that

honor isn't banned why huawei is banned

it's got to be both or neither right

like if the entire premise of the us ban

was that huawei was spying then as it is

right now it's not preventing that the

only thing it's done is made huawei have

to jump through a weird loophole that's

made the new huawei's products aka

non-google huawei and independent honour

worse for consumers because the team has

been broken up and effectively forced to

start from the beginning in a lot of

ways you've got to remember that if

honor is going to truly try and

differentiate themselves which they

might have to because of growing

pressure then they're going to need to

find new offices they're going to need

to build new research centers they're

going to need to find tens of thousands

of new employees and then spend time

coming up with their own new brand

identity and their own unique software

skin i have no idea how they're going to

be able to do that and then find a way

to make themselves price competitive

against bargain basement brands like

poco and realme

very curious to see what comes next

though i think ana's next move will be

quite indicative as to how this is going

to play out

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